Writing in 1966, Quant was already world-wide famous as the 2022 MVP Patrick Mahomes Most Valuable player signature shirt in addition I really love this leader of the revolution that had ushered in mini-skirts and hot-pants—the surge of British Mod pop-culture Diana Vreeland hailed as the “Youthquake.” In the same year, the Daily Mirror’s fashion journalist Felicity Green was reporting that “secretaries, students, and shop assistants were wearing skirts with hems only just below the bottom.” But Quant never took credit for inventing the mini. For that, she pointed to the girls around her, the teen customers who’d begun mobbing her boutique Bazaar on a corner of King’s Road. “The Chelsea girl, the original leather-booted, black-stockinged girl who came out of the King’s Road to be copied by the rest of London, all over the country, and then internationally. This girl’s clothes were accepted as a challenge. No designer is ever responsible for such a revolution. All a designer can do is anticipate a mood,” she wrote. Quant ran with her customers’ demands for “shorter, shorter!”
In 1964, André Courrèges showed short skirts in his famous Space Age collection in Paris. The difference was it was haute couture, still slowly-ordered fashion for the 2022 MVP Patrick Mahomes Most Valuable player signature shirt in addition I really love this elite. In London, Quant’s creativity ran spontaneously hand-in-hand with the new socially democratic ready-to-wear, desires whipped up by the pop music of the Beatles and Rolling Stones, the weekly TV show Ready Steady Go! hosted by Cathy McGowan, and dancing at clubs like the Ad Lib in Soho. It was fashion that changed week by week for skinny teenage baby boomers—a generation of girls earning their own money for the first time, kicking against the drab austerity of post-war Britain. Quant by Quant reads like live-reporting on their conversations. “Sex is taken for granted. They talk candidly about everything from puberty to homosexuality… they think for themselves. They are committed and involved. Prejudices no longer exist. We had to keep up with them.”As in so many of the origin-stories of great women designers, Quant had resorted to sewing up the sort of clothes she wanted to wear when she couldn’t find anything she liked herself. Bazaar was set up with her husband Alexander Plunkett-Greene and an espresso-bar entrepreneur Archie McNair, and at first, she was so scared of customers that she kept a bottle of Scotch under the counter.
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